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In summary, brands are faced with two challenges: Having an affiliate program, in essence, gives the opportunity (just the opportunity) for a brand to be in front of more people in places where they do their research.
Just because a brand got 100,000 impressions and 10,000 clicks from their affiliate campaign, it does not mean that the affiliate is productive.
“Affiliate marketing has made businesses millions and ordinary people millionaires.”So wrote Bo Bennett, the founder and CEO of e Book and president of Archieboy Holdings.
Affiliates can be paid on a lead generation basis, and Saa S companies (hosting, cloud storage) work very well with affiliates.While this may sound simple, the successful execution can be a big challenge even for the most seasoned marketer.If done without a strategy, affiliate marketing can be a huge waste of time and money.The reason they work well is the subscription business model represents for an affiliate continuous cash flow every time there is a renewal.
Also, subscriptions ensure a brand gets their money back over time, including what they spent for commissions, and will eventually make a profit.
For more information, check out our "I absolutely love Tailwind and a big bonus is their affiliate program.