Dating aynsley china marks
Interestingly, Royal Warrants of Appointment granted by both HM Queen Elizabeth II and HM Queen Elizabeth, The Queen Mother to Royal Albert Limited for the manufacture of Paragon Fine Bone China are still in existence.
Backstamps are essentially trade marks, the main purpose of which is to indicate the manufacturer of a piece of china.
Some later Paragon patterns from this period continued in production under Royal Albert and were still available until the Royal Albert name was discontinued by Doulton.
In 1926 Paragon introduced the 'Two for Joy' design to commemorate the birth of HRH Princess Elizabeth.
Irving was a very astute businessman making the best of every opportunity afforded him.
He introduced modern methods of publicity such as window display competitions for retailers and he organised events attended by celebrities of the day.
The granting of the Royal Warrant prompted the company to introduce the new 'coat of arms' backstamp(trademark) and to describe all their products as Royal Paragon china.
Unfortunately, in so doing, Paragon fell foul of the authorities as Warrants of Appointment do not carry the right to use the word 'Royal' and the prefix was withdrawn.
This company began production at the St Gregory's Works, Gregory Street in Longton in the last few years of the 19th century and moved to the Atlas Works, Sutherland Road, Longton in March 1903.
Corrections and additions, brought to light by the most recent research, have been included in the backstamps detailed.
Collectors of Paragon will soon come across marks not included in previously published lists and many mistakes arise because of unrecorded subtle changes in the star mark between c1915 and c1933.
Hugh Irving, who had been in active control of the business for many years, became sole proprietor in September 1927, when the partnership was dissolved and Herbert Aynsley retired.
In 1930, the Company became known as Paragon China Limited.These attracted much publicity in the national press, further encouraging shops to stock Paragon products.